What a former idol did to increase "numbers" and "fans" on social media
In the early days of my idol career,
social media wasn't something I did because I liked it,
but rather "a place where there was no option not to participate."
If I didn't update, I would be forgotten,
and even if I did update, it wouldn't necessarily reach anyone.
The timeline is always moving.
That is precisely why,
I was always feeling my way through how to use it.
- Social media is a place for evaluation
At first, I was only concerned with the number of followers.
If the numbers went up,
I felt like I was being evaluated,
and if they went down,
I felt like my own value had dropped as well.
To me, social media was a "place for evaluation"
after all.
But as I continued,
I realized that the words from others,
and even a single "like!"
all contained the "feelings"
of the other person.
On the other side of social media,
there were people waiting for my words,
people coming to see my photos,
and people who had found me by chance.
To get everyone to
properly look at my social media,
To reach a new fan base,
To connect it to numbers,
I will write about
how to use it in a way unique to an "idol".
The social media platform that idols should primarily use,
and the one I believe
is easiest to reach fans with, is
" X ( Twitter ) ".
- Why Twitter?
1. The mechanism for spreading content is "fan-oriented"
Twitter has
・Follows
・Reposts
・Likes
・Quote reposts
All of these are designed to appear in the timeline.
In other words,
just by one fan reacting, it reaches other potential fans
For an idol,
it is powerful because it is a "social media platform where fans do the evangelizing for you."
2. You can share "this very moment"
Twitter is overwhelmingly strong in terms of real-time interaction.
・A word before a live performance
・Mood
・A little behind-the-scenes story
These kinds of "light and warm words"
are easy to resonate with idol fans.
Getting a glimpse of daily life, or a side
not seen on stage or at meet-and-greet events,
moments where fleeting emotions are visible
are things I think it is important
to intentionally show.
3. Close proximity to fans
Twitter makes it easy to establish
two-way communication through replies, quotes, and likes.
With Instagram, it tends to be
"look and that's it," but with Twitter,
there is a sense of
"being able to talk to them" and "getting a response back."
For fans, this
strengthens the feeling of supporting someone.
4. The algorithm is "fan-biased"
Twitter displays genres you've shown interest in
almost persistently.
・Liked in the past
・Looked at for a little longer
・Similar interests to people you follow
Just from this,
you end up in a state where "this person's posts keep appearing."
Therefore, for fans,
it tends to become a social media platform that is hard to miss.
In other words
Twitter easily becomes
a structure where fans find it easy to keep supporting their favorite
itself.
Beyond just your own numbers (followers), it is:
・Reaches people automatically
・Spreads automatically
・Gets closer automatically
That is why for idols,
Twitter is the best "social media for reaching fans"
after all.
— How should idols use it?
So, how should underground idols use Twitter?
I would like to apply it to points ① through ④
that I wrote earlier and explain it in detail.
❶ What kind of tweet gets people to promote you?
If they are a core fan,
I think they will even "like" a casual tweet,
or even a tweet that is just a period.
However, that alone will never
spread to a wider audience.
Followers are
・Core fans (about 1% of followers)
・Middle tier (about 15% of followers)
・Light tier (about 50% of followers)
・People who are vaguely interested and followed for no particular reason (the remaining number)
They are divided into these four groups.
For text-only tweets, I think it is sufficient if you can get likes from
core fans and about half of the middle tier.
If you can get that,
it is enough.
For image tweets, you need to aim to get likes from
core fans, the middle tier, and two-thirds of the light tier by considering
・The composition of the selfie
・The text posted with the image (tweet content)
・The content of the tweets before and after that (posting time)
・The posting time of the image tweet
you need to think about these.
The primary goal is
to have your fans spread the word
so
what each of your fans
is looking for
you need to know.
・Should selfies be close-ups or wide shots (standing or sitting)?
・Do emotional tweets perform better when they are short or long?
・What is the best time to post for maximum reach?
・How should daily tweets be presented?
・When is the best time to announce a live performance?
There is no end to what you could think about, but
I think the points written above are things you should
think about immediately.
Keep posting tweets in different formats every day,
and observe how the numbers grow 30 minutes, 1 hour, and 1 day after posting.
I think trying this every day for at least a month
is important as a starting point.
Let's figure out
the optimal way for you to use Twitter!
❷ Share your reality
Even when sharing real-time updates, you don't need to post things that reveal
where you are right now or
what you are wearing today.
It's fine not to post those.
Your spontaneous, important feelings in the moment,
a "good morning" or "good night" message,
everyday stories that aren't quite worth bringing up at a fan event,
or behind-the-scenes stories
and so on.
Tweets that show who you are right now
are what I think are important.
In my case,
I would talk about what happened that day at night,
write about my goals as an idol,
or tweet philosophical thoughts that popped into my head while taking a bath just as they were...
In other words,
exposing the inside of my head
might have been closer to the feeling.
However, sometimes I would tweet things as they were,
and other times I would write
with the intention of making it at least a little interesting to read
as a Twitter post.
If you can change how you write
depending on the content of the tweet,
you are a true Twitter pro ^^
❸ Distance from fans
Since social media rules
differ by agency, this third point is a bit
tricky, but
the feeling that the idol is watching their own social media,
and
having fans think of social media as one way to communicate
is something I think is extremely important,
・Searching for your own name and liking posts
・Liking replies
People tend to only do these two things, but
・Creating opportunities to "occasionally" reply
・Looking at the other person's tweets and liking content you want to bring up at the next special event
・Tweeting in a way that makes it easy for others to reply
These three things are also important.
I think there are some fans who don't want their own tweets to be seen,
so I think it's important for the idol to be considerate of that,
but
Not too distant, not too close,
I am in the same place as everyone else
I think it's important to always make them feel that.
❹ If you get even one like, you win
Sticking to your own social media style is
important, but
if you do that,
the people you are recommended to
won't change much either.
If you do that, you will see the limits of your reach.
That is why
occasionally trying to tweet something different from your usual style
is important.
For example, with selfies,
going from your usual lovely, cute-style outfits
to occasionally wearing just a hoodie for a street style look,
or trying to think of a cunning tweet instead of the casual sentences you usually tweet,
if you have the opportunity to post cosplay, think about the composition and tweet text that matches that cosplay
It is important to
not be bound by your own persona
.
The audience that always just casually looked at your tweets
happens to give a like
That is what is important.
If you can get them to like your posts,
it is because (1) is being utilized.
- The start is what matters
I have written roughly about
how idols use Twitter
up to this point, but
I think all of this is
effective until you reach 10,000 followers.
Even if you start being seen by many people, if
you (the idol) are inconsistent,
your fans will be confused.
It took me one year to reach 10,000 followers.
I would be happy if this could be of even a little help to the idols and those in similar professions who read this.
And to all the fans who read this,
what I want you to do
for every post
is to respond with everything you can
.
Of course, I understand that it is difficult.
Thank you as always (?)
However, as I wrote at the beginning,
social media is easily turned into a place for evaluation.
No matter how hard you try,
it is a world where you are judged by numbers.
So,
instead of saying "I have few followers..." or
"It won't matter if I'm the only one who doesn't do it..."
please don't say that,
and with the lighthearted feeling of wanting cute girls to spread throughout the world,
if you could like, quote, repost, and follow,
it would be appreciated.
It would save many
underground idols across the country!
May many more idols
become known!
The next post will be a membership article!
"What kind of social media is suited for Seina Aoi's fan base"
I will break down my fans in detail,
and explain how I actually used
social media.
Referring to past tweets,
I plan to write about it in a relaxed way
(to the extent that my fans won't get mad at me) ☺︎
If you'd like, please heart the article, spread it,
and follow Seina Aoi
as well ☺︎