[2025 Year-End Review] 3 Representative All-In Projects of the Year
Hello! This is Miyazono, the writer.
Next March, All-In will celebrate its momentous 10th anniversary. 2025 was filled with many memorable initiatives worthy of that milestone! Once again, while reflecting on everyone's hard work, I would like to introduce three particularly impressive projects. It is cold outside as always, but please warm up with the 'heat' radiating from our members in this article!
1. | Embodying the 'Ginza Quality' Worldview through Large-Scale Branding via Site Renewal
CASE 01: Curio Tech Co., Ltd. (Full Rebranding of Corporate and Recruitment Sites)
Curio Tech, which leads the reuse industry with steady growth by operating the antique purchase store 'Otakara Kinta' and the luxury watch specialty store 'Rolepate,' requested a large-scale branding project centered on site renewal at a time when further leaps as a company were expected.
Reconstructing a sustainable worldview through visuals, copy, and navigation
We dared to return to the analog, continuing to face people, things, and objects with sincerity. Starting from Curio Tech's philosophy, we developed the brand message, 'Turning everything into a treasure.' Based on this articulated sentiment, we completely revamped the corporate and recruitment sites. By unifying the worldview down to the smallest detail, we achieved branding that embodies the company's philosophy of 'Ginza Quality.'
On the corporate site, we used a video to express the moment when the lives of an older woman and a young woman intersect through the purchase of a kimono. It carefully depicts the cycle of inherited emotion and warmth. On the other hand, the recruitment site uses a stylish tone to depict employees who crave growth, aiming to strengthen appeal. For both sites, we designed a UI/UX that balances design and functionality, achieving an improved user experience.
Received the CSS Design Awards
At the 'CSS Design Awards,' one of the world's top three awards in the web industry, the corporate and recruitment sites for Curio Tech, created by All-In, received the 'Special Kudos' award, as well as 'Best UI Design,' 'Best UX Design,' and 'Best Innovation' awards! We will continue to engage in creative production with high international quality standards.
2. | Planning and Producing a 6-Episode Short Drama to Foster Unity in the Business Division
CASE 02: NTT DATA BUSINESS SYSTEMS CORPORATION (Video Production)
The company's IT Solutions Division consists of about 300 members. To lead upcoming big projects and the launch of new businesses to success, it was necessary to boost the morale of the entire division. So, we proposed a short drama. A project was launched to ignite the hearts of all employees by releasing a video work containing a message at the kickoff.
An ensemble drama where 5 protagonists intersect, focusing on every position
The expected effect of the drama is empathy and self-projection toward the characters. This time, through the work, the aim was to naturally permeate the direction and stance of the division. We were conscious of creating a 'story that employees of all job types and ages could perceive as their own.' Of the 6 episodes, episodes 1 through 5 each feature a protagonist from a different position, such as young, mid-level, veteran, and department manager classes.
The final episode, where a common purpose emerges
The 6th episode concludes the series. All the protagonists who appeared so far gather, and everyone heads toward a single goal. The structure is such that by depicting this final scene, the division's purpose of 'co-creation' emerges. The story, which pursues reality and passion, has a universality that will hold up even five years from now, contributing to the expansion of content that fosters organizational unity.
3. | All-In takes its first memorable step into the film business.
CASE03: In-house film production
In a previous article, we interviewed CEO Maeda about the film business. By combining film as entertainment with recruitment, we aim to eliminate job seekers' preconceptions and pursue more natural matching... 2025 was the year we took a giant step toward realizing the concept of "one company, one film."
"Sh*t Job" is complete.
"Sh*t Job" is the first film in All-In's challenge into the film industry. Filming wrapped in August 2025, and the work was completed in December of the same year! It is a work of passion created by a gathering of many talented creators, including the All-In members led by Maeda, Academy Award-nominated director Yuta Okamura, and screenwriter Kazuya Sadamasa, who won the Sogen Mystery Short Story Award. It became a major topic within the company, and we couldn't take our eyes off the project's progress! We will announce release information later, so please look forward to it!
Winner of the "Shinshu Suwa Hometown International Film Festival 2025"
All-In submitted "Sh*t Job" to the "Shinshu Suwa Hometown International Film Festival 2025." As a result, we were honored to win the [Excellence Award in the Short Film Category]! There were over 250 entries from 34 countries. Winning in a field with many works deeply rooted in local culture is a very significant achievement. We will continue to build our track record in the film business and accelerate it to become a pillar of All-In!
<A word from PR / Miyazono>
New colleagues, new projects, new experiences... I feel like a great "wave" of change is crashing over All-In right now! And at this timing, our 10th anniversary. Well, what kind of year will next year be? I feel both excited and a little scared, but for now, I'm just going to run through the rest of 2025!! There is only a little bit of this year left, so I hope everyone stays healthy. I was planning to go camping for New Year's, but it's so cold I might give up. Well then, have a happy New Year!
▽ All-In is looking for new team members! Please feel free to contact us.
https://allhero.co.jp/career/entry/