The Story of How a Penniless Housewife with Zero Skills Became an 8-Figure CEO

My name is Akane, and I provide personalized support for Instagram marketing,
specializing in 'selling because you're in your 40s'.
I have 6 years of experience as a hairstylist,
4 years as a web designer,
3 years running a beauty salon,
2 years as a marketing consultant,
and I manage 10 accounts for operation outsourcing.
In my own online business, I have achieved a peak monthly turnover of 5.4 million yen.
My clients have achieved results such as
reaching 7 figures in their first month of Instagram marketing,
2 million yen in sales in just 2 weeks, and much more.
Not only myself, but
the clients I consult and
my students have also been able to achieve
results that demonstrate their success.
I have become someone who can
make many things come true, but...
When my eldest daughter was born,
life was so difficult
that a large bag of Country Ma'am cookies was a luxury item.
Since I was a child, I have always put myself aside and
enjoyed taking care of others. I found joy in
being needed by others.
In high school, I wanted to become a hairstylist
who could make women look beautiful,
and then open a shop overseas.
I wanted to live abroad and become an indispensable presence for Japanese people living overseas!
With that dream in mind, I went to beauty school.
I spent 6 years paying my dues, getting toughened up at a hair salon in Tokyo after moving from Okinawa.
I was just about to become a stylist with confidence!
Then, an unexpected pregnancy...
I became a mom without any real preparation.
The pregnancy coincided with a need
to help with my family's business,
so I ended up returning to Okinawa with my then-husband.
From the start, my husband and I fought constantly, and every time we did,
I would think, 'I wanted to be a hairstylist more,'
or 'It wasn't the right time.'
But those feelings vanished as soon as I gave birth.
When I first saw my newborn daughter, I was surprised, saying
'Is she this cute?'😳💕
. I was moved
to have met someone more precious than myself😭. The unhappiness with my husband and the dissatisfaction with my poor daily life
vanished in an instant.

It was also the start of a life where I felt I had no choices.
Back then, it was difficult to earn a decent salary as a hairstylist without working weekends or overtime,
so returning to work as a hairstylist after childbirth was difficult...
At that time, my husband was also in a strange land,
and since he was job hunting, things weren't going well...
Two months after giving birth,I put my child in daycare
and life was so difficult
that I had to work two jobs.
Back when I was a hairdresser, I had never failed an interview,
but
the fact that I couldn't use a computer at all
and that I had a newborn child
became a bottleneck, and I failed every interview...
But I had to make a living.
At that time, the criteria I used
when looking for work was
'Giving shape to someone's desire to do something!'and for me, who felt that was
the real thrill of being a hairdresser,
I was very resistant to jobs that anyone could do.
Even if it was for the sake of making a living,
I would break down if I couldn't work with a sense of purpose.
.
"At that time, I found the job I wanted to do"
It was a web designer.
A job where I could give shape to a client's "I want you to do this"!
If things went well, I could do it from home,
so I could do it too!
I didn't even have the money to buy a computer,
and I didn't know how to use one, but
I absolutely wanted to become a web designer!
I worked part-time at a call center,
it took me several months to buy a computer,
and I studied design on my own day and night.
While I was making business cards and flyers for friends' shops
at a low cost,
the things I could do gradually increased,
and I started to get work
through referrals and such.

By practicing and learning like that,
as a web designer,
I managed to get a job at an advertising agency!!
It was a happy moment where my desire to do something was finally fulfilled for the first time.
However,it wasn't that easy.
At that time, I was 29 years old with a 2-year-old child.
Everyone around me was single, had just graduated
from design school, was full of knowledge,
and had plenty of free time.
I won't lose when it comes to effort! I can work hard
precisely because I have a child! It doesn't matter that I have a child!
I thought that and worked hard, but...
For attractive projects, I could never say "yes"
to the questions "Can you pull all-nighters?" or "Can you work overtime?"...
I can notice the little things because I have a child,
and I can be useful in this way because I'm a mom...
It wasn't a workplace where "being a mom" was an asset,but
a completely male-dominated society, and at that time,
the web industry still considered all-nighters an aesthetic.
At that time, divorce issues with my then-husband surfaced.
If I'm going to be single, "I'll start a business!!!"
I resolved to do it.
"I want to give shape to the unspoken desires of my customers
""
I want to support women so they can shine!" because I couldn't let go of those feelings, and
using a startup subsidy system,
with the concept of giving shape to the
I want to do this of my employees, customers, and all the women involved,
I opened a total beauty salon.
With a service model that was cheap, fast, and could do everything in one place,
it was a shop that gave shape to all of our customers' desires.


could get ready cost-effectively.
It became prosperous immediately.
However, that prosperity was built solely upon my own ultimate
self-sacrifice.
I hadn't studied management,
I just gave shape to customer needs
and the burden of a shop that prioritized employee ease of work
fell entirely on me.
We were open all year round so customers could come anytime.
But the staff working there were all moms.
I worked without days off, and with low profits, what remained in my hands
was a salary only slightly
higher than that of a regular employee.
Even so, it was fine. Because everyone was happy.
And I was showing my daughter my back as I worked hard.
I was the only one who thought that...
Living with my parents, having them watch my daughter,
I was just working all the time.
The one who became the biggest sacrifice
was my daughter, who is more precious to me than myself.
Three full years after starting the shop, my daughter became unstable,
and I started getting calls from her school...
I talked it over with my daughter and decided to sell the shop.
When I realized it, everything had ended
half-baked.
As a hairdresser, as a designer,
and as a business owner.
Even though I had run with all my might,
nothing had taken shape, everything was half-baked.
The confidence I never really had in the first place hit rock bottom.
At that time, I remarried my current husband who supported me.
Since I had a good relationship with my daughter,
I moved to Osaka where my husband was. My husband had enough
financial power to live comfortably as long as we didn't live extravagantly.

My first life where I could feel at ease.
Saying welcome home to my daughter, making homemade snacks,
days that felt like I was reclaiming time with my daughter.
I was blessed with a second child, and my parents, who had been worried about me, were
happy for me... It should have been a happy life every day, but...
it was a source of endless anxiety for me.

Am I just going to end up as a mom like this?
Wasn't it my dream to have a job where I could be useful to many people?
As a housewife, my emotions were swayed every day by the time my husband came home,
and I had to watch his mood before going shopping
I couldn't afford 5,000 yen clothes because they were too expensive
The life of a full-time housewife made me feel anxious.
"Maybe my life is one where I really don't have any choices."
That was when the thought occurred to me
Since I have worked so hard and had so many experiences until now,
isn't there someone I can save?
Couldn't my experiences help someone?
Once my daughter became stable, my thinking immediately shifted in that direction.
I confided those feelings to my husband,
and he readily agreed.
Immediately after giving birth to my second child, I started taking action to start a business. Just then, the COVID-19 pandemic hit.
My first self-investment of 700,000 yen was in an association business.
Surprisingly,the association went bankrupt in 2 months...
Because of my poor judgment in where to invest,
the trust of my husband, who had initially supported me,
was starting to fade.
However, I desperately wanted to create a business that
"only I could do"so I begged my husband for another self-investment.
With a stepchild and a newborn,
our couple really lacked both financial leeway and trust...
But I begged my husband, saying I would definitely succeed this time,
and this time I invested inan entrepreneurship school where I could build my own original business
.
Later, my husband confessed to me that he thought the self-investment for starting the business was money thrown away.
My first entrepreneurship school
At the first entrepreneurship school I joined, it took 8 months to build a product.
To become an expert in teaching logical thinking,
I read 50 books and wrote report after report...
In the end, I couldn't shape it, so I became an LP expert utilizing my background as a designer.
I held a seminar teaching female entrepreneurs in my business school community how to create LPs.
Honestly, I wasn't attracting clients because of my own ability,
but simply because I was the only one in the community who could do design...
I was chosen only for that reason.
I spent every day unable to give myself any credit at all.

However, since I was earning an income,
I threw myself into the work I was given
with everything I had.
Even after hitting 7-figure monthly sales, I wanted more and more,
chasing sales every single month.
In order to generate sales, before I knew it,
I had lost sight of my own passions and the things that were truly important.
No matter how much I sold, the 'more and more' continued...
For two years, I pushed myself to my absolute limit every day.
Just when the pain had truly
reached its peak...
While I was busy working, the moment I took my eyes off him,
my 3-year-old son got injured and was taken away in an ambulance.
I still cannot forget the terror I felt back then,
wondering what I would do if something happened to my son.
There was even a time I forgot my son's birthday.
On the day of his birthday, I had a major presentation
on the stage of my business school,
and just before that, my 3-year-old son asked me,
'When is my birthday?'
I broke down in tears. It was that very day.

Even though I had been telling him for days
how many more sleeps until his birthday,
it was decided at the last minute that I would play a major role
at the business school on that day...
Because of that pressure, I committed the unforgivable blunder
of forgetting my precious son's birthday.
My husband, who was by my side, covered for me,
and I managed to fulfill my role at work, but...
I'm sacrificing my family again...
This is the second time.
I guess I'm just not cut out for entrepreneurship.
Not only was I sacrificing myself,
but I was also burdening my daughter, who accepted me and my sonwhen I remarried.
I burdened my daughter and son who followed me,
and even let him get injured; this is not what I wanted to achieve.
Even when I could take my family on trips, I wouldn't leave the room,
staying in the hotel room
working alone for two years.
What am I working so hard for?...
That was when the incident with my son's injury happened.

while I was working on our trip as always 😭
I haven't slept enough, and my face looks terrible.
My son only had minor injuries, but I finally woke up.
If I keep going like this, I will lose what is truly important.
If I keep going like this, I will break myself.
At that moment, I decided to quit the entrepreneurship school.
I was someone who could only
act according to what my mentor said.
At my first entrepreneurship school,
I felt like I was running a business given to me by my mentor.
More than when I was a company employee, I would check with my mentor
and try to bring things closer
to the image my mentor envisioned.
I felt a strong sense of discomfort and anxiety about a business
that felt like I was just grasping at air.
I spent two years dedicating my heart and soul to entrepreneurship,
cutting out sleep, family time, and every spare moment.
What remained, despite all that hard work, was that
I had no products of my own and no customers.
I wasn't actually attracting customers myself;
it was a business that only existed within the entrepreneurship school.
Truly, nothing was left.
I'm already 42. Can I start an Instagram account now
and build a business as a latecomer?
I'm scared of joining another community.
I'm scared of mentor systems.
I don't want to be someone
who just follows someone else's orders anymore.
But there was one thing that was clear.
Isn't there someone I can save because it's me?
Couldn't this experience of mine help
someone?
I just couldn't give up on this feeling.
I decided to build a business
to save the people I truly want to save.
I carefully broke down everything I had done so far
into a method,
and finally, I was able to stand at the starting line.

However, I still needed a mentor.
Thankfully, I immediately got two students
without even having to attract customers.
But without a mentor to check my answers,
I can't properly help my students get results!
For these first two,
I absolutely want them to get results!!
That was when I, who have a phobia of mentors,
found a mentor I felt I absolutely
had to learn from.
I found a mentor who rescues people who have been exhausted
by other entrepreneurship schools and have lost all their confidence,
supports them warmly, and is loved by their students.
For the first time in my life, I strongly felt that I wanted to be like this person!
I wanted to give as much as this person, enough to be loved by my students too!
I decided that no matter the cost, I would learn from this person.
I used to think that giving meant providing know-how cheaply or for free.
Know-how is the basic of giving, something everyone does.
The true value and differentiation lie in how much
you can engage with the other person with a heart that truly cares for them..
I learned how to understand the pain and struggles of others,
watch over them, and become a mentor who can support them more than anyone else.
I have also put this into practice with my own students,
and students who were once full of hesitation
have discovered and built a "business they truly want to do from the heart,"
and are moving forward at lightning speed!
Entrepreneurs who already had products
were able to rethink their giving and build a route
to achieving sales in the shortest time possible.
My product for such people is,
personal support for "Instagram attraction that sells because you are in your 40s."
✅ Didn't succeed in group entrepreneurship schools
✅ Had a product but couldn't sell it
✅ Working hard but not seeing results
For those hard workers who once decided to start a business
because they wanted to be useful to someone with a business only they could do,
but didn't succeed.
But, deep down, you don't want to give up like this!
There must still be something I can do!
I really want to believe in myself!
This is personal support for female entrepreneurs over 40
who have those feelings.
I will unearth the strengths sleeping within you,
and provide careful, individual support
from building the foundation for what you can do
and what you can sell,
all the way to actually "selling."✨
==========================
If you register for LINE from the banner below,
you can take a free "3-day online course"
that teaches you how to "turn your experience into strengths that sell"👇

