[Tsugaru City] A New Way of Life Spreading in Tsugaru City! Key Points for Successfully Selling Your Vacant House

Hello, my name is Yuko Kudo. I am from Hirosaki City, Aomori Prefecture, and I have been supporting the sale of vacant houses in the Tsugaru City area for five years now. I often hear concerns like, 'It's a house full of memories, but I'm ready to put it on the market,' or 'I'm worried if I'll be able to find a buyer.' Actually, this area is starting to attract attention for its rich nature and good accessibility, and there are interesting opportunities opening up for selling vacant houses.

Vacant House Sales Information Leveraging the Charm of Tsugaru City

Tsugaru City is located on the Sea of Japan side of western Aomori Prefecture, an area where you can see vast rural landscapes, Lake Jusan, and different breathtaking views depending on the season. It might be surprising, but it is relatively easy to access from Hirosaki City and Goshogawara City, and it has the medical, educational, and shopping facilities necessary for daily life. Furthermore, the many local traditional events and specialties are also a draw. With growing interest in the 'Tsugaru' brand nationwide, inquiries from people hoping to relocate or looking for a second house are increasing.

3 Tips for Selling Vacant Houses

Double-Check Market Prices and Support Measures

I recommend checking real estate market prices in advance, as well as confirming local government subsidies and vacant house bank support systems. If the price is too far from the surrounding market, it's hard to get people interested, but if it's too cheap, its appeal won't be conveyed. If you can utilize Tsugaru City's relocation support or renovation subsidies, it can help boost the sale by reducing the actual burden on the buyer.

Showcase the Potential of the Property

Even if it is an old property, if you specifically present the possibilities created by a large lot or renovations, the perspective on it can change instantly. By making proposals that make it easy to imagine the before-and-after of a room, such as 'You can DIY the Japanese-style room into a Nordic style' or 'Build a terrace that takes advantage of the rural view,' buyers will start to think, 'If I fix this up, it might become a lovely home.'

Highlight Connections with the Community

Tsugaru City is also known for the warm interactions among local residents. You might be able to get fresh vegetables from a neighboring farmer, and there are many chances to blend into the community through festivals and events. I often hear people say they are worried about 'socializing in the countryside,' but if you convey the existence of such a community in advance, it is easier to put them at ease.

3 Concrete Tips for Selling Vacant Houses

Introduce Both the 'Town and the House' with Photos and Videos

Rather than just showing the property, if you take photos of the surrounding rice fields, the scenery of Lake Jusan, and the winter snowscapes—scenery unique to Tsugaru City—it will be easier for buyers to grasp an image of life there. You can also post short videos on social media. Visual information is effective for making people living far away think, 'I want to live here!'

Clarify What Life is Like During the Snowy Season

When it comes to anxiety factors unique to snowy regions, there is winter snow removal and daily traffic flow. However, since the government and local snow removal systems are well-organized and roads for car travel are properly maintained, make sure to summarize the necessary information for the buyer. If you specifically convey 'how you spend your time in the winter,' it will increase their sense of security.

Change Your Approach According to the Target Audience

The information people want differs depending on the person, such as information on schools and hospitals for families, or the securing of a telework space for urbanites aiming for a two-base lifestyle. If there are child-rearing support systems or subsidies for migrants, adding them when explaining the property will increase the probability that they will think, 'It seems like it will be fine here.'

Sales Episode

Mr. F, who consulted with me the other day, had left his family home in Tsugaru City vacant for a long time after inheriting it. Although the exterior was a bit damaged, it had a large garden and was characterized by a family-run apple orchard right nearby. I advised him, 'This apple orchard is a major selling point,' and we decided to hold an open house to coincide with a local event. As a result, a young couple living in Tokyo showed interest, and on the day of the tour, they were very satisfied, saying, 'The air is so clean! If we can enjoy apple picking easily, our children will be happy too.' They were apparently good at DIY and the conversation became lively, with them saying, 'We want to repaint the exterior walls ourselves' and 'We want to build a terrace and watch the sunset.' As a result, the sale was completed much more smoothly than Mr. F had expected. Mr. F also said happily, 'If it's going to be used and enjoyed this much, I'm glad I let it go.' It was a case where I was able to realize that the nature of Tsugaru City and the scenery with the apple orchard had truly become a strong attraction.

Summary

As you can see, Tsugaru City is a region where the 'gap' between its appealing natural environment, such as the rural landscapes and Lake Jusanko, and its surprisingly high convenience can be a selling point. Even for a vacant house, if you effectively showcase the spacious grounds and the potential for renovation, buyers will often think, 'I could have an interesting life here.' Let's make the most of government support and the presence of the local community to maximize the property's value.

A quick word

I have a hobby of taking walks with my camera, and just the other day, I was in Tsugaru City photographing a beautiful sunset. The orange sun setting beyond the large rice fields was so stunning that the word 'menkoi' (cute/lovely) just didn't seem like enough... before I knew it, I had clicked the shutter many times. Thinking that there are still so many places where you can encounter such moving experiences, Aomori is truly profound, isn't it? Well then, look forward to the next time!