Is the 'Noodle Stopper' the next big trend after acrylic stands?
To put it simply, while it is possible that noodle stoppers (noodle stopper figures) could be the next big thing after acrylic stands, it is unlikely they will become a massive trend that replaces acrylic stands. The reason is simple: acrylic stands have
low cost
small size
ease of display
portability
suitability for event merchandise
as overwhelming strengths. On the other hand, noodle stoppers have the drawbacks of being
large
expensive
high manufacturing costs
unsuitability for carrying around
as their drawbacks.
However, their popularity is definitely growing.
FuRyu's 'Noodle Stopper Figure' series has been running for over 10 years, and in recent years, many popular IPs such as Hatsune Miku, Demon Slayer, Hololive, and DEATH NOTE have joined the lineup. The series itself has also been revamped to enhance its collectibility. Furthermore, beyond their original purpose of holding down the lid of a cup of noodles, there is strong demand for them as 'sitting figures' for purposes such as:
sitting them on the edge of a shelf
displaying them on top of a monitor
placing them on a desk
etc., making the demand for them as 'sitting figures' quite strong.
Rather than acrylic stands, the next trend is 'three-dimensional objects'.
What is interesting is that the otaku goods market is
Can badges
↓
Acrylic keychains
↓
Acrylic stands
is how it has evolved. What is needed next is
not flat, but three-dimensional
In that sense,
deformed figures
noodle stoppers
figures that sit perched
mini figures
are more natural as a progression.
In the case of underground idols
When limited to underground idols, they actually have a very strong compatibility with acrylic stands. For example, with acrylic stands, they are
a few hundred to a few thousand yen each
can be produced from photos
low inventory risk
can be produced in small quantities
However, for noodle stoppers, you first need to create a prototype. Creating a figure prototype for a single underground idol is quite high-cost. Therefore, it would be difficult unless it is a product intended for mass sales like anime or VTubers.
However, the idea is interesting
If it were to become popular in the underground idol industry, it wouldn't be the noodle stopper itself, but rather
an 'oshi figure that can be sat somewhere'
I think. Acrylic stands are flat. On the other hand, sitting figures are
PC monitor
bookshelf
cup
desk
and so on. The feeling that 'my favorite character is right there' is stronger than with acrylic stands.
Conclusion
Noodle stoppers are already popular products and have become a staple in the figure market. However, it is questionable whether they will become a mass-market item like acrylic stands.
Rather, I think it is more accurate to consider that the next big thing after acrylic stands will be 'three-dimensional, small figures that can be seated somewhere,' and noodle stoppers are one representative example of this trend accordingly.
Oh, noodle stoppers are three-dimensional... does that mean they don't have an affinity with idols?
Yes. Noodle stoppers are essentially small figures. While acrylic stands are 'printed items,' noodle stoppers are 'three-dimensional objects.' Therefore, they have the following characteristics:
they have a presence whether viewed from the front or the side
their expression changes depending on how the light hits them
they provide a high level of satisfaction when displayed
However, their affinity with underground idols is subtle. The reason is simple: what idol fans basically love is 'photos of the person themselves.' For example,
raw photos
instax photos
Bromides
Acrylic stands
are essentially an extension of photo culture. Fans want to enjoy their real-life idols just as they are. On the other hand, a noodle stopper is a sculpted object. Even if you turn an underground idol into a figure,
"I want a photo of the person themselves"
might not be as strong a demand. In the case of anime or game characters, they are illustrations to begin with, so the situation is different. In fact, figures feel more like they have 'materialized.' However, real-life idols already have a physical existence.
Therefore, the excitement of turning them into a figure is not as great as it is for character works. There is also the issue of cost. Acrylic stands can be made with just a single photo. But noodle stoppers require
3D model creation
prototype production
molds
color design
and more. It is quite a heavy investment for merchandise aimed at underground idols. Rather, what might have an affinity with idols is not the product name 'noodle stopper,' but
deformed figures in a sitting pose
For example,
sitting on the edge of a stage
sitting on a chair
holding a cheki (instant photo)
holding a microphone
These are cute mini-figures. In fact, such deformed 3D merchandise is gaining popularity among K-POP artists and VTubers. However, even so, looking at the underground idol market as a whole,
Acrylic stands
↓
Cheki
↓
Raw photos
the barrier is quite high. This is because fans find value in the 'reality of the idol themselves.' Therefore,the noodle stopper itself does not have a high affinity with idols, and even if there is a demand for 3D merchandise, it is likely that deformed figures or mascots will become the mainstreamis what I think.
I really don't understand the trend of acrylic stands; I can't imagine paying money for a flimsy piece of acrylic. When I was a kid, keychains made by baking traced acrylic sheets in a toaster were popular, and this is just an extension of that, right?
So, I understand the return to three-dimensional figures. In the end, people want something with weight, but acrylic stands became popular because of their low cost, so I wonder what will happen in the future?
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