A brief report on what happened when I had an AI write a catchphrase.

Coming up with a catchphrase is a source of worry for many business owners.

They sometimes spend hours holding their heads in their hands, wondering, "How can I phrase this to strike a chord with customers?"
However, when you ask an AI, you are often surprised by the unexpected answers you receive.

For example, if you ask ChatGPT to "think of a copy to introduce a new product," it immediately comes up with suggestions like "A step toward anticipating the future, for you" or "A small revolution in your daily life." There are perspectives and word choices I wouldn't have thought of myself, and I find myself thinking, "This is interesting!"

Of course, that doesn't mean you can use them exactly as they are.

By using the AI's suggestions as a starting point, having a human adjust them, and refining them to match the personality of the product or company, you can complete an original piece of copy.

The important thing is not to think about it alone from scratch.

When you use AI as a "partner for brainstorming," your work efficiency increases dramatically, and above all, the breadth of your ideas expands.

Before you doubt, "Can an AI really think of a catchphrase?", please try it out at least once.

You will likely find yourself enjoying the unexpected answers.