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What is Edits? A Thorough Guide to Using the Instagram Video Editing App and Its Commercial Use: Professional Techniques to Turn Reels into 'Assets'

2026年7月22日 08:36

To earn money through SNS management, you need a 'template' rather than 'sense.' This guide condenses the mindset and steps necessary to land projects, even as a beginner.

“You have video footage you’ve gone to the trouble of shooting, but editing feels like a chore, so it just sits dormant on your smartphone.”

Have you ever experienced that?

Managing Instagram, especially creating short-form videos (Reels), is a major challenge that requires time and effort for both corporate marketing staff and individual creators.

I myself once spent hours making a single video, jumping between multiple editing apps and struggling with audio sync issues and loss of image quality.

However, with the arrival of the official video editing app 'Edits' provided by Meta, those worries were dramatically resolved.

In this article, as an Instagram management professional, I will share not just a simple 'explanation of how to use it,' but also the 'strategies for achieving results using Edits' that I have cultivated in the field, leaving nothing out.

Master this app, which allows even beginners to operate it intuitively and produce quality that rivals the pros, and take your Instagram management to the next level.

This article was checked and updated with the latest information in May 2026.

As related information, please also refer to 10 Recommended Instagram Reel Editing Apps | A Thorough Comparison of Free Professional-Grade Tools.

I have compiled knowledge that is useful in actual practice.

What is the Instagram video editing app 'Edits'? Why is it being chosen now?

'Edits' is an official free video editing app developed and provided by Meta, the company that operates Instagram and Facebook, and it is specialized for creating Reel videos.

Until now, many users have used third-party apps, but the official Edits app has powerful advantages that others do not.

Peace of mind and smooth integration that only an official app can provide

The biggest appeal is, above all, the seamless integration with Instagram.

Not only can you upload edited videos directly as Reels, but by logging in with your Instagram account, you can immediately utilize saved assets and trend information.

Just by eliminating the hassle of saving a video made in an external app and then reopening Instagram to upload it, daily operational stress is significantly reduced.

Visualization of 'Insights' that supports creators

Edits is more than just an editing tool.

"What kind of videos are trending?" It also functions as a research tool for analyzing.

You can check high-performing Reels from other users within the app and gain inspiration for your own ideas.

The ability to check not just view counts and likes, but also metrics for "deep engagement" such as save rates and share rates, is a gold mine for marketers.

Professional-grade features available completely for free

As of January 2026, all features in Edits are available for free.

With the rise of expensive subscription-based editing apps, it is phenomenal to be able to use such features without incurring any costs.

Especially for small business managers with limited budgets or individuals looking to get serious about their Instagram operations, it is the ultimate tool to start with zero initial investment.

What you can achieve with Edits: A suite of features to enhance creative quality

Edits is packed with features that lower the barrier to video production while raising the overall quality.

Let's dive deeper into what you can specifically do and explore its potential.

1. Getting ideas for "winning" content (Inspiration feature)

The most time-consuming part of video production is actually not the editing process itself, but "the time spent thinking about planning and structure."

The "Inspiration tab" in Edits solves this problem.

Since it displays a list of videos using trending audio and videos with high engagement, you can instantly grasp "what is popular right now."

Furthermore, you can view detailed insight data for videos that catch your interest.

View count: Check the reach.
Save rate: The level of usefulness that made users think, "I want to watch this again later."
Share rate: The level of resonance that makes people want to spread it to others.

By using this data as a reference, you can plan "winning videos based on evidence" rather than "videos made just because."

2. Intuitive and error-free video shooting

The app has a powerful camera function built right in.

Particularly useful areshooting synced to audio, the countdown function, and the green screen (background compositing) feature.

You can also display a script on the screen while filming, so you don't have to worry about memorizing your lines.

The secret to shortening your later workflow is to capture'easy-to-edit footage'during the filming stage.

3. Advanced video editing completed entirely on your smartphone

'Cut editing', adding captions, and adding effects are standard, but you can also adjust brightness and color correction with just a fingertip.

What is worth noting is that you can freely combine footage from your smartphone's photo folder with footage shot in Edits.

Simply by rhythmically stitching together photos and videos you've collected in the past to match trending audio, you can create compelling Reels.

4. Export function to turn data into assets

You can not only post the videos you create to Instagram, but alsosave (export) them as video files to your device.

This makes it easy tocross-deploy the same video content to other platformslike TikTok or YouTube Shorts.

'One-source, multi-use,' where you reuse a single creative across multiple media,is an essential strategy for modern SNS management.

However, please note that due to copyright reasons,the audio may be removed from exported videos.

You don't need any complex settings to start using Edits.

I will explain the setup process simply so you can start using it today.

Step 1: Download the app

First, download Edits from the app store for your smartphone.

Both iOS and Android versions have been released, and both are available for free.

Step 2: Log in with your Instagram account

When you launch the app, the login screen will appear.

Here, enter your currently active Instagram account information to link it.

Since you can carry over your existing account information as is, there is no need to redo profile settings and the like.

Step 3: Starting a Project

Once login is complete, the home screen will be displayed.

Tap the '+' (plus) button to immediately start a new video project.

From here, choose whether to shoot with your camera or select materials from your gallery, and dive into the world of creativity.

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The Complete Guide to Using Edits: From Beginners to Advanced Users

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Steps to start using Edits: Get started in just 3 steps

From here on, I will explain the specific operation methods while incorporating practical techniques.

Just by mastering the basic operations, the quality of your videos will improve significantly.

[Basics] The flow from video editing to posting Reels

First, here is the basic workflow for arranging materials into a single video.

Importing materials: Select multiple videos or photos you want to use from the '+' on the home screen. To create a narrative, the trick is to choose 3 to 5 cuts that keep an 'introduction,' 'development,' and 'conclusion' in mind.
Trimming and cutting: Trim the unnecessary parts of each clip. Since current viewers decide whether to leave within the first 1-2 seconds, cut out any wasted 'pauses' at the beginning thoroughly and start from the action.
Export: Once you are satisfied with the edit, tap 'Export' in the top right. When processing is complete, the Instagram icon will appear.
Posting: Tapping the icon will transition you to the Instagram posting screen. Enter your caption and hashtags, set a cover image, and 'Share' to finish.

[Advanced] Maximize reach by posting to Stories simultaneously

When posting a Reel, by sharing it to your Stories at the same time, you can definitely increase exposure to your followers of your followers.

When you proceed directly to the Instagram posting screen from Edits, check for the item 'Share to also'.

Just by turning 'Stories' ON in 'Other options' here, the video will be posted to your Stories at the same time as your feed post.

This is an important technique to prevent 'missing' and increase initial engagement speed.

[Time-saving tips] Create videos in 5 minutes using 'Templates'

'I'm not confident in my editing sense' or 'I don't have time'—for those people, the template feature is the ultimate weapon.

You can borrow the 'forms' created by creators around the world exactly as they are.

Open the Inspiration tab and look for Reels that say 'Use template'.
When you tap the button, an editing screen with the audio and cut timing already set will open.
Simply select photos and videos from your camera roll to match the specified duration.

With just this, you can instantly create professional-looking videos with perfect beat-syncing.

By simply applying your own products or daily scenes, you can mass-produce trendy content.

[Collaboration Technique] Utilizing Other Users' Reels as Material (Remix)

In Edits, you can incorporate other users' Reels that allow reuse as part of your own videos.

Select 'Reels' from the editing screen menu, then enter the URL or choose from your saved list.

By utilizing this, you can easily create reaction videos or commentary videos for trending content.

'Overlay' Using the feature, you can also display your face in a wipe window over the original video.

This is a clever method to leverage the power of others' content to drive traffic to your own account.

Advanced AI and Editing Features in Edits That Surprise Even Professionals

What sets Edits apart from other free apps is that it is generously equipped with the latest AI technology and advanced editing features.

If you master these, you can achieve quality that you wouldn't believe was made on a single smartphone.

1. Achieve a studio-shot finish with 'AI Background Removal'

Previously, if you wanted to remove the background of a subject, it required a green screen or complex masking processes.

However, with Edits, the AI automatically recognizes people and objects, allowing you to remove the background with a single tap.

Simply select the clip on the editing screen, then choose 'Cutout' > 'Auto'.

By layering the cut-out subject onto a different background image, you can create effects that make it look like you are anywhere in the world while at home, or produce pop-style videos that highlight only the product.

2. Capture users who watch without sound using 'Auto Captions'

Many Instagram users watch videos without sound while on the move.

Therefore, videos without subtitles (captions) risk being swiped away immediately because the content is not conveyed.

By using the Edits caption feature, the AI analyzes the audio in your video and automatically generates a transcript.

The accuracy is extremely high, and you can create perfect subtitles with just minor adjustments.

This is an essential feature for improving accessibility and boosting viewer retention.

3. Breathing life into still images with 'Keyframes'

Added in June 2025, keyframes have dramatically increased the freedom of video editing.

This is a feature that automatically interpolates animation between the start and end points of a movement, from point A to point B.

For example, you can gradually zoom in on a product image or smoothly move text from the left side of the screen to the right.

Even in slideshow videos that primarily use still images, adding movement allows you to keep viewers engaged.

4. Protecting privacy with 'Auto-Tracking Mosaic'

When filming in public, it is common for the faces of passersby to be captured.

By using the Edits 'blur' effect, the AI automatically recognizes 'faces' and keeps the mosaic tracking them even as the subjects move.

Manually applying mosaics is extremely time-consuming, so this feature can be called a lifesaver for operators who do a lot of location shooting.

From the perspective of compliance, it is especially valuable for corporate accounts.

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About commercial use of Edits: Rules that corporate accounts should know

When operating Instagram for business, the most important things to be aware of are 'commercial use eligibility' and 'copyright'.

Neglecting these can lead to risks such as account suspension or legal trouble.

Basically, commercial use is allowed

There is no problem with using the Edits app itself to edit videos and posting them as corporate promotions.

Since the app's logo (watermark) does not appear on the created videos, a major benefit is that you can use it without compromising corporate branding.

Pay close attention to the use of audio sources

However, caution is required when using 'audio sources (music)'.

While many songs are available within Edits and Instagram, not all of them are necessarily available for commercial use.

Especially for business accounts (professional accounts), there may be restrictions on the songs that can be used.

We strongly recommend selecting songs from libraries available for commercial use or using original audio sources for which your company holds the rights.

Even when using audio sources obtained from copyright-free sites, you can import them into Edits and use them for editing.

'I didn't know' will not be accepted regarding rights, so be sure to use clear audio sources.

The overall picture of how to grow is summarized in the Instagram Marketing Textbook, and the basics of increasing followers are summarized in How to Increase Instagram Followers.

Steady growth in reach through operations aligned with the algorithm.

Frequently Asked Questions (FAQ) about Edits

We will answer questions frequently asked by users regarding implementation.

Q. Is there a PC version of Edits?

A. Not at this time.

As of December 2025, Edits is only available as a mobile app for iOS and Android.

If you wish to edit on a PC, you will need to use desktop software such as Adobe Premiere Pro, but the convenience of completing everything on your smartphone is exactly what makes Edits so strong.

Q. Is there an AI-powered 'text-to-speech' feature?

A. It is not yet implemented in the version for Japan.

While the text-to-speech (voiceover) feature is popular in other apps like CapCut, it is not yet available in the Japanese version of Edits.

However, since Meta is focusing heavily on AI development, it is highly likely that it will be implemented in future updates.

Q. Does the exported video include a logo?

A. No, it does not.

Watermarks like Created with... that are common in free apps are not added.

Because you can save your content in a clean state as completely original, you can use it with confidence for professional purposes.

Conclusion: Edits is an 'Essential Tool' for Instagram Operations

So far, we have explained the features and usage of Edits in detail.

The Instagram algorithm is evolving every day, and it is becoming difficult to increase reach by operating with static images alone.

How efficiently and consistently you can produce high-quality short videos (Reels) holds the key to account growth.

Edits dramatically reduces the burden on creators by offering the reliability of an official Meta product, intuitive operability, and advanced AI features for free.

It is a tool that overturns the conventional wisdom that 'video editing is difficult' or 'time-consuming'.

If you are serious about working on customer acquisition or branding on Instagram, download Edits right now and try creating your first project.

You will surely be surprised by its intuitive feel and the quality of the finished video.

If you are struggling with Instagram management, please consult a professional.

Mastering tools is important, but more than that, the strategy of 'who to,' 'what to,' and 'how to communicate' accounts for 80% of success.

Your Reels aren't getting more views
Editing takes too much time and is putting pressure on your work
You don't know what kind of content will resonate with your target audience

If you have these concerns, please consult with an Instagram marketing professional.

We will propose an account growth strategy unique to your company, based on the latest trends and data.

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Watch a premium seminar on earning 50,000 yen per month
taught by professionals

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