Create a "Company People Want to Work For" Using Intellectual Property! - Branding Strategies That Boost Recruitment -
Is your company's appeal truly getting across?
"We post job openings but get few applicants."
"Even when candidates come for interviews, we can't convey our company's appeal well."
Are you feeling these kinds of worries?
Many small and medium-sized manufacturing companies have products and technologies they can be proud of.
However, they are not fully conveying this to job seekers in "words" or "visible forms."
The cause of unsuccessful recruitment is hidden there.
Recently, companies that are achieving results in recruitment are finding ways to skillfully "show" their intellectual property (= assets of wisdom and technology).
Intellectual property is not just "patents" or "trademarks."
It becomes part of a brand that creates a "company people want to work for" as proof of the company's reliability and technology.
Intellectual Property Becomes a "Name Tag of Company Reliability"
Job seekers think like this when choosing a company.
"Is this company truly reliable?"
"Is this an environment where I can turn my skills and efforts into growth?"
A company that treats intellectual property with care is seen as a "company with a culture that protects technology as an asset."
For example,
Properly obtaining patents and trademarks
Clearly stating "in-house registered trademarks" in product catalogs
Carefully introducing technology and development attitudes on the website
Such communication is a "sign of reliability" for job seekers.
"This company values technology."
"If I work here, I can likely utilize my own strengths."
It creates that kind of peace of mind and expectation.
Case study of a precision parts manufacturer that turned intellectual property into recruitment power
At one precision parts manufacturer, they gave a unique name to the processing know-how they had cultivated over many years and registered it as a trademark.
At first, there were voices saying, "Is there any point in such a registration?"
However, after introducing it on their recruitment page as "Proprietary Technology OO Method®" after registration,
the number of applicants saying "I was attracted to a company that values its technology" increased.
Furthermore, pride was born among the employees that "our technology has been given a name," and internal motivation also improved.
By utilizing intellectual property, reliability is born from outside the company, and pride is born from within.This is the power of "branding" that works for both recruitment and retention.
Three perspectives on utilizing intellectual property to change into a "company people want to work for"
Visualize
Introduce your company's strengths, patents, and trademarks in an easy-to-understand way on your website and in brochures.Create a story
Convey "why this technology was developed" and "how it is useful to society."
When you show "technology," empathy is born.Involve employees
Cultivate the awareness that "it is us who protect our company's technology" and share that pride.
[What you can do starting tomorrow] The first step
Introduce "patented technology" and "development achievements" on your website
Add a word about your "in-house technology brand" at recruitment briefings and in brochures
Make "how to show our company's strengths" a topic in internal meetings
The accumulation of such small efforts creates the impression of a "company that protects technology as an asset" and a "company that values the wisdom of its employees."
📢 Announcement of free download of "Checklist to Increase Recruitment Power with Intellectual Property"
"We post job openings but get few applicants," "Our company's appeal isn't getting across well."
To business owners who have such worries.
In conjunction with this article,
"Checklist to Increase Recruitment Power with Intellectual Property" is now available for free.
✅ Are you able to visualize your company's strengths?
✅ Are you able to turn technology and intellectual property into a story?
✅ Is it connected to employee pride?
With a 9-item check, you can confirm your current state and see improvement advice for each score.
☟ [Checklist to Increase Recruitment Power with Intellectual Property (Click here for free download)]
Please use this as a first step toward making your technology and pride visible, and building a 'company people want to work for'.
Afterword — 'How You Present Intellectual Property' Changes 'How Your Company Is Perceived'
Companies that achieve results in recruitment have a 'system for communication'.
By putting technology into words and making it visible, employees themselves can rediscover the 'appeal of our company'.
Making the pride of your technology visible fosters pride in your employees and leads to trust from the outside.
If you currently feel that
'our company's appeal isn't being conveyed well'
or
'I want my employees to have more pride',
please take a look here.
🔗 Click here for a quick management diagnosis ☟