MIYABI's Theory: Everything Tastes Better When Chilled (July 22nd)

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Do you remember?
Last summer (2024), in August,
with the concept of "chilled sweet bread," the major bakery Yamazaki Baking took the lead in a campaign to overturn the well-known theory that "bread is not suitable for refrigerator storage."
https://www.yamazakipan.co.jp/entertainment/pankiji/report/index91.html

* Yamazaki Baking "Spreading the New Deliciousness of Sweet Bread - Pan-ki ji
Overcome the intense heat!
Special feature on bread that is delicious even when chilled"

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After that, the internet and television jumped on the Yamazaki Baking "chilled sweet bread" trend, and it became widely known after being featured on daytime information programs for young people,

"sweet bread to eat chilled" matched the expectation of being good for a hot summer, and convenience stores, always quick to spot trends, moved sweet bread from regular shelves to refrigerated and frozen sections, and once they started promoting it with posters, it soon became a hit.

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However, when trying to keep it in the refrigerator for a long time to ensure the cream inside was thoroughly chilled, as expected, the bread dough lost moisture and became dry and crumbly in texture.

Seeing that this was a bad trend, Yamazaki Baking followed the practice of "freezing bread in a freezer" and shifted the method of "sweet bread to eat chilled" from the refrigerator to the freezer.

Fortunately, this led to the birth of a new direction for "sweet bread to eat chilled."
It is
"the exquisite combination of semi-frozen, crispy bread dough and the cream inside that feels cool".

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Among them, the frozen "Premium Cream Bread" is wonderful; when eaten semi-thawed 3 to 4 minutes after taking it out of the freezer, the smooth cream made with Tokachi milk has a "chewy" texture, just like vanilla ice cream! By eating it with the bread dough, it tastes like a stylish ice cream sandwich.

〇 Recommended chilling time
1 hour in the freezer (we recommend semi-thawing 3-4 minutes after taking it out of the freezer!), 2 hours in the refrigerator.

* Above, from Yamazaki Baking
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This summer, the rainy season started late and ended more than 20 days early. In other words, we have to endure the endless heat of summer from here on out.

Therefore, my proposal is: why not try doing it as a self-initiated project, without waiting for recommendations from manufacturers or convenience stores, using the "delicious when chilled" trend that ended after just one year last year? "delicious when chilled"

Even if not as much as last year, there will be product releases this summer, mainly chocolates and snacks.

There is no need to limit the target for chilling to sweet bread or snacks. That is where your originality comes in; why not try repeating various tastings?

For example, the now-iconic French summer dish, "crème vichyssoise glacée" (Vichyssoise), which was born from a remake of chilled potato potage, or "Consommé Jure" (Consommé Jelly), where the rich part of a double consommé is chilled and solidified with gelatin.

If we look at Japanese cuisine, there is the gentle egg and dashi chawanmushi, which is a winter dish that reverses the season. If you chill and solidify it with a little agar, you get "Chilled Chawanmushi".
Furthermore, there is "Oden," which is also a winter seasonal word. If you set it in a jelly with the dashi, you can enjoy it by replacing the hot sake of the winter landscape with cold sake for summer. "Chilled Oden" How about that?

From oden, you will still be able to feel the rich flavor of bonito dashi even when chilled.
"Chilled Oden" After enjoying it with cold sake, finish the meal with pickles and a chilled rice ball.
* If you like, you can brush soy sauce on the rice ball and sear it with a household torch burner to seek the aroma of
"Grilled Rice Ball".

For the presentation on the dining table, be sure to lay out a bamboo placemat to enjoy the coolness with your eyes as well.

It is a season when you lose your appetite due to the heat, but I hope you will expand the pleasure of eating by swapping between warm and cold.

May you have a good day today as well.
(🎹MIYABI)