[True Story] Hachioji Napolitan x Tourism Revitalization Project! The Road to Success

Previous Recap

The Regional Resource Discovery Program led by the Tokyo Metropolitan Government is an initiative to discover hidden local charms as tourism resources and revitalize the regional economy.

I received a proposal I had never even imagined, where Hachioji City wanted to recommend Hachioji Napolitan for this program, but this is a major step toward the goal of becoming the Number One Napolitan City in Japan goal.

If Hachioji Napolitan is officially adopted, it will open up a path toward revitalizing the local economy and attracting tourists, so the project team—composed of the Hachioji City Office, a major travel agency, and the Hachioji Napolitan Club—held repeated discussions and submitted the application.
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Passed the Document Screening! The Potential of Hachioji Napolitan is Recognized

It seems there were 7 projects entered from Hachioji City for the "Regional Resource Discovery Program."

Among them, only 2 passed the document screening.

One of them was "Hachioji Napolitan."
The other was a circuit-style music festival project connecting live houses and music bars within Hachioji City.
The background to these two projects being selected lies in the fact that their regional uniqueness and appeal as tourism resources were highly evaluated.

Revitalizing the region with Napolitan as the core—the fact that Hachioji Napolitan's initiative caught the attention of experts from the Tokyo Metropolitan Government gave us great confidence.

The Power of the Team Supporting the Challenge

Passing the document screening is a big step, but the next stage is a 30-minute presentation in front of experts at the Tokyo Metropolitan Government Building...

For me, this challenge was truly uncharted territory.
I had never done a 30-minute presentation in my life.

At most, I had only talked about the potential of Hachioji Napolitan to a department manager at a certain ketchup manufacturer.
※In the end, I was stumbling over my words and only managed to get by with the manager's help...

Even so, with the generous support of the tourism division staff and a certain major travel agency, we prepared little by little.

Specifically, the tourism division provided advice on creating application documents and the presentation style required by the Tokyo Metropolitan Government, while the major travel agency provided ideas to increase our appeal as a tourism resource.
And, in place of me, who is bad at creating materials, they also fully supported the creation of the PowerPoint.

Finally, Toward the Presentation

The presentation at the Tokyo Metropolitan Government Building is a more important stage than the document screening.

Formally, it consists of a 30-minute presentation and a 30-minute Q&A session.
If we are not evaluated well here, the Hachioji Napolitan project will not be adopted.

However, this presentation is not just a challenge but an important venue for grasping the future for all of Hachioji City.

The tourism division staff and the people from the travel agency, with the thought of Let's definitely make this a success! polished the presentation materials over and over and frequently accompanied me in my practice sessions, as I was nothing but anxious.

This project, where the small seed called "Hachioji Napolitan" moves the region and involves many people.

What lies ahead is the image of a future city where local restaurants are bustling, tourists gather, and the children of Hachioji can have pride.

The Future Painted by Hachioji Napolitan

If this presentation is successful and it is officially adopted for the "Regional Resource Discovery Program," Hachioji Napolitan will spread nationwide as a tourism resource officially recognized by the Tokyo Metropolitan Government.

By having Mt. Takao climbers stop by the city center, shopping streets and restaurants will become lively, and the regional economy will become even more active.

Furthermore, if Hachioji Napolitan continues to be served in school lunches, in 10 years it will remain in children's memories as Hachioji's Soul Food and will become a trigger for the next generation of Hachioji citizens to love their city more.
Hachioji Napolitan is no longer just a single dish.

It is a big step toward opening up the future of the region.

I believe that this challenge of ours will connect many people and transform Hachioji into a place we can boast about nationwide as the Number One Napolitan City in Japan.

Finally

Currently, I am using the special skills I gained from the experience of building the number one Napolitan city to change the 'Cha' of Sangenjaya into the 'Chu' of authentic shochu, taking on an area branding challenge called [Authentic Shochu Paradise: Sangenchuya].

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