How Sora2 is Changing the 'Video Monetization Mechanism'—The New Rights Business in the AI Era

Sora2 is an 'AI-powered SNS'

On September 30, 2025, OpenAI released the video generation AI 'Sora2,' which is now the talk of the world.

Sora2 is not just a video generation tool. It is designed as an SNS-style platform where you can post videos created by AI directly.

It is a place where you can upload and share your videos, much like TikTok or Instagram. However, the difference is that they are 'created by AI' rather than 'filmed by humans.' If you type 'a boy walking through Shibuya in summer' as a prompt, the AI creates a photorealistic short video in seconds, which you can post immediately. Users around the world generate, share, and evaluate videos using AI—that is the world of Sora2.

And now, what is happening with this Sora2?

The wall of copyright has completely collapsed.

The Flood of Fake Videos and the 'Chaos of Rights'

Immediately after Sora2 was released, the internet went into a frenzy. Anime characters danced, celebrities appeared without permission, and a massive amount of footage that does not exist in reality was uploaded. Some videos are so precise that it is impossible to tell if they are real or AI-generated.

Naturally, copyright holders were furious. Anime companies, Hollywood, and music labels are all on high alert. This is because it is completely unclear 'whose work is being used, who is training the AI, and who is making money.'

But this is important.

This chaos is also a precursor to a 'new gold mine' in the era of AI-generated video.

OpenAI is a repeat offender.

First, they create buzz, involve the whole world, and build the 'main battlefield for AI video' within their own SNS. On top of that, they are trying to build a mechanism to manage copyrights and usage rights within the platform and distribute revenue.

In other words, they are aiming for a 'model where royalties are generated for the materials used,' rather than a 'view count model' like YouTube or TikTok.

The Protagonists of the AI Era are 'Owners,' Not 'Creators'

Until now, the video business has been an era where 'creators' like YouTubers made money. However, when AI automatically creates videos like Sora2, the value of the act of 'creating' itself drops rapidly.

So, what becomes valuable? It is owning materials (i.e., IP) that AI wants to use.

For example, if you create a unique character and register its rights, you receive a usage fee every time the AI uses that character on Sora2. It is not yet fully automated, but the direction is definitely heading there.

Once OpenAI begins copyright management within the platform, the AI will automatically identify 'whose character was used' in a video, and rewards will be distributed to the rights holders.

In other words, it will be an era where 'owners' earn more than 'creators.' In a world where AI mass-produces videos, 'what kind of characters and worldviews you own' will be your greatest asset.

'Created by AI' does not mean 'my rights'

Many people are mistaken here.

'Since I made the video with Sora2, the characters that appeared must be mine, right?'—This is wrong.

Legally, copyright requires 'human creativity.' No rights are generated for things created by AI on its own. In other words, AI output itself is close to 'ownerless property'.

However, if you use AI with intent, design the settings, and determine the composition, it is a different story. That can be claimed as an 'AI work containing human creativity.' In short, it is important to stand on the side of using AI as a 'tool'.

Rather than riding on videos that AI created on its own, become a person who uses AI to expand your own IP. That is the way to live in the Sora era.

'Preparation for the Sora Era' that you can do now

To ride the future of earning with Sora2, here are the five things you should do now.

・Create characters that AI will want to use: Create characters with strong personalities and settings that look good on video.

・Record your creative process: Keep a record of 'what intent you had when creating it' and 'how you used AI.' This will be proof of 'your creativity'.

・Publish your work and 'put it out into the world' first: Post it on note or X, and leave the publication date as evidence. Being the 'first person to create it' is a powerful weapon.

・Clearly state usage rules: Set up a license, such as whether commercial use is allowed or not, or if credit is required.

・Leave metadata for future AI management: Embed character names, author names, conditions, etc., within the file.

If you do these five things, you can stand on the side of being the 'user' in an era where AI creates videos. When a mechanism like Sora2 is completed, a structure where revenue is generated every time AI uses your character will begin to move.

Sora2 is 'an opportunity in the midst of chaos'

The current Sora2 is chaotic and full of fake videos. But this chaos is the dawn of a new era. AI creates content, and humans earn money from the 'rights to that material'.

In other words, the YouTube era was led by 'the people who film,' but the Sora era will be led by 'the people who own the material that AI uses.'

Within AI video social media, your character will be used, people all over the world will enjoy it, and every time that happens, rewards will be generated. Such an era is just around the corner.

I would be happy if today's talk served as a trigger to expand your thinking. If you think, 'I would like to hear the next story too,' I would appreciate it if you could follow or like.