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  • コトラーのマーケティング6.0　フィジタル時代の新原則

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コトラーのマーケティング6.0　フィジタル時代の新原則

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20か国以上で翻訳された名シリーズ『コトラーのマーケティング』、待望の最新作！

リアルとデジタルが完全に融合する「メタマーケティング」の時代が幕を開ける。Z世代・アルファ世代を顧客とするこれからの市場において、マイクロ・モーメントをいかに捉え、いかに意思決定へとつなげるか。本書では、従来のオムニチャネルを超えた新概念「メタ・マーケティング」を提示し、顧客体験を設計するための具体的な視点と実践知を示す。

■目次
【第1部】　マーケティング6.0の概要
第１章　マーケティング6.0時代の到来
第２章　フィジタル・ネイティブの登場
第３章　没入型マーケティングの必然性
第４章　顧客体験の未来

【第2部　マーケティング6.0のイネーブラーと環境】
第５章　技術的イネーブラーを理解する
第６章　エクステンデッド・リアリティを構築する
第７章　メタバースに参入する

【第3部　マーケティング6.0の体験】
第８章　多感覚マーケティング
第９章　空間マーケティング
第１０章　メタバース・マーケティング
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  1. Print length
    296 pages
  2. Language
    Japanese
  3. Publisher
    朝日新聞出版
  4. Publication date
    July 7, 2026
  5. Dimensions
    7.4 x 5.04 x 1.02 inches
  6. ISBN-10
    4023324876
  7. ISBN-13
    978-4023324879
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コトラーのマーケティング4.0 スマートフォン時代の究極法則
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From the Publisher

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コトラーのマーケティング3.0　ソーシャル・メディア時代の新法則
コトラーのマーケティング4.0 スマートフォン時代の究極法則
コトラーのマーケティング5.0 デジタル・テクノロジー時代の革新戦略
コトラーの起業家的マーケティング
コトラーのリテール4.0 デジタルトランスフォーメーション時代の10の法則
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Product Details

  • Publisher ‏ : ‎ 朝日新聞出版
  • Publication date ‏ : ‎ July 7, 2026
  • Language ‏ : ‎ Japanese
  • Print length ‏ : ‎ 296 pages
  • ISBN-10 ‏ : ‎ 4023324876
  • ISBN-13 ‏ : ‎ 978-4023324879
  • Item Weight ‏ : ‎ 440 g
  • Dimensions ‏ : ‎ 7.4 x 5.04 x 1.02 inches
  • Amazon Bestseller: #4,261 in Japanese Books (See Top 100 in Japanese Books)
  • Customer Reviews:
    3.4 out of 5 stars (4)

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  1. ヘルマワン・カルタジャヤ

    ヘルマワン・カルタジャヤ

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  2. フィリップ・コトラー

    フィリップ・コトラー

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    Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He has been honored as one of the world's leading marketing thinkers. He received his M.A. degree in economics (1953) from the University of Chicago and his Ph.D. degree in economics (1956) from the Massachusetts Institute of Technology (M.I.T.), and has received honorary degrees from twenty-one foreign universities. He is the author of over 57 books and over one hundred and fifty articles. He has been a consultant to IBM, General Electric, Sony, AT&T, Bank of America, Merck, Motorola, Ford, and others. The Financial Times included him in its list of the top 10 business thinkers. They cited his Marketing Management book as one of the 50 best business books of all times. More is available on www.pkotler.org.

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  3. イワン・セティアワン

    イワン・セティアワン

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  4. 恩藏直人

    恩藏直人

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