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Research article
First published online June 10, 2013

Does the Ideological Dispersion of Parties Mediate the Electoral Impact of Valence? A Cross-National Study of Party Support in Nine Western European Democracies

Abstract

Previous empirical research has found evidence suggesting that the character-based valence attributes of parties, such as competence and integrity, can have notable effects of levels of electoral support (Clark, 2009; Mondak, 1995). A related strand of literature analyzes the importance of parties’ policy positions. In this study, we bring together research on valence and party dispersion to examine whether the ideological dispersion of parties in a party system mediates the electoral impact of valence. We perform empirical analyses covering nine Western European countries over the period 1976 to 2003, and test the hypothesis that when parties are more ideologically proximate to the mean voter position, character-based valence attributes will be of greater significance in determining parties’ electoral fortunes. Surprisingly, we find no support for this hypothesis. Instead, our analyses suggest that the more ideologically dispersed parties are, the more likely it is that character-based valence attributes will affect parties’ vote shares.

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Biographies

Michael Clark is an assistant professor in the Department of Political Science at Northern Illinois University. His research interests include the study of valence dimensions of party and candidate evaluation, party strategies, political representation, and electoral outcomes. His work has been published in the British Journal of Political Science, the American Journal of Political Science, Electoral Studies, and Party Politics.
Debra Leiter is an assistant professor in the Department of Political Science at the University of Missouri–Kansas City. Her research focuses on the intersection of elections, voters, and political parties, with a particular emphasis on the role the information environment plays in altering voter decision-making processes, and party strategies. Her work has been published in the British Journal of Political Science and Western European Politics.